SOFIA VIOLATO




PROFILE 
soviolato@gmail.com
LinkedIn

Hey there! I’m a graphic design grad from the University of Hertfordshire who loves trying out different creative approaches. Over the past few years, I’ve picked up experience both in uni and in the field, helping me shape a design style that’s all about original ideas and thoughtful problem-solving. Feel free to take a look around and see what I’ve been up to!

CONTACT
CV




Education
Postgraduate Diploma in Urban Design
Escola da Cidade
In progress

Bachelor of Graphic Design
University of Hertfordshire
2020 - 2024

Inclusion Officer
School of Creative Arts Society
2023 - 2024

Summer Exchange 
Dong-A University
South Korea
2024

Experience Freelancer Graphic Designer
Jul 2024 - Present

Volunteer Graphic Designer
London Represents
Sep 2023 - Feb 2024

Design & Marketing Intern 
Zebra Technologies
Jul 2023 - Sep 2023


ReferralsSteve Mulroy
Zebra Technologies
EMEA Marketing Manager
steve.mulroy@gmail.com
+31651250969


Skills
Branding, Brand Strategy

Marketing

Adobe —  Photoshop, Indesign, Illustrator, After Effects, Adobe XD

Figma, Figma Slides

Microsoft Office — Power Point, Excel

Languages
Portuguese (Native)

English (CEFR Level C1)


Courses and AwardsCreative Conscience Awards Winner
2025


Hobbies and Interests
Ceramics

Reading

Learning languages - currently learning German   







Last Updated 24.10.31
WORK





1. O espaço que ainda falta para caber
2026 + Poster Design

    As part of the Correspondência Gráfica course by Studio Anna’s, I created posters for São Paulo’s Bienal. The project encouraged us to work from a name chosen in group exercises, experimenting with typography, composition, and the idea of graphic correspondence. The map of Ibirapuera Park served as my starting point, a metaphor for the Bienal’s physical space. I used its shapes to build the poster, creating a composition where the elements appear to fight for room. This sense of struggle was intentional, reflecting how absence and conflict of space can generate a dynamic visual tension.




    2. Website Design & Development for Tattoo Artist Freelance Project
    2026
    + UI/UX design
    + Brand adaptation
    + Squarespace

    The client wanted a website that could showcase their tattoo portfolio, strengthen their personal brand, and serve as a channel to attract new clients and sell products online. The main goal was to create a digital space that reflected their artistic identity while remaining accessible and easy to navigate.

    I developed a clean structure with clear sections for the portfolio, about, and contact, making the browsing experience straightforward. The design translates the client’s unique visual style through bold typography, strong imagery, and a cohesive color palette. I also optimized the gallery to highlight artworks and integrated social media and contact links for smoother communication.




    3. Upside Down Gallery
    2025    + Branding
    + Brand Strategy
    + Visual Identity

    “The Upside Down Gallery project brief involved branding the abandoned North Woolwich Railway Station as a vibrant creative space. The goal was to celebrate the local community and its diverse culture, shaped by its immigrant population, while providing a platform for diasporic artists. The challenge was to create a brand identity that reflected inclusivity, creativity, and cultural richness.

    To develop the brand, I translated the community’s diversity and the artists’ perspectives into a cohesive visual identity. Drawing on the building’s history as a train station, I incorporated railway-inspired signage, typography, and wayfinding elements to create a sense of place. These references were combined with a contemporary color palette, graphic motifs, and adaptable design elements across the physical space, promotional materials, and digital touchpoints, creating a distinctive brand that engages the community while reflecting the gallery’s mission.




    4. Skreppa
    2025    + Branding
    + Brand Strategy
    + Visual Identity

    An identity system for a fictional Icelandic bakery that bakes bread using geothermal heat from natural hot springs. Inspired by volcanic landscapes, steam, basalt textures, and Nordic minimalism, the project explores the relationship between nature, tradition, and slow craftsmanship.

    Through a restrained palette, tactile materials, and minimalist typography, the identity reflects the contrast between Iceland’s harsh natural environment and the warmth associated with handmade bread and hospitality.



    5. The Age of Earthquakes
    2024    + Print
    + Poster Design

      The Age of Earthquakes is a three-layered poster inspired by the book of the same name by Shumon Basar, Douglas Coupland and Hans Ulrich Obrist. The book is an experimental exploration of the rapid change the world has undergone in the past years and is set to undergo in the next years due to the advancement of technology. To convey its message in a poster, a quote from the book was used in constrast with a variety of analog techniques.




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